Thinkbiz Solutions

Social media optimization

Social Media Optimization (SMO) is a new term that was recently coined by Rohit Bhargava and has since been taking on life of its own. It is similar to SEO. SMO tactics can drive huge amounts of people to a website and can also determine whether a startup, website or idea will make it or not. It involves driving traffic to a website through new channels because search engines aren't the only sites that drive big traffic anymore. While it's not taking over SEO yet, it has the potential to someday soon..

First of all "social media" is a buzzword that has been thrown around a lot lately. But what exactly does it really mean? Wikipedia describes social media as...

• the online tools and platforms that people use to share opinions
• insights
• experiences and
• perspectives with each other

Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis, and vlogs. Also, social media can be considered anything that can help build a community to rally around. There are a websites that can now be used as places to put out your marketing message. Spreading messages through blog posts and blog search engines also fits the bill. It is all about making something easy to spread, which, by the way, used to be called word-of-mouth. Buyer beware though, you can't force SMO. This is pull marketing; it is not "push your message onto someone marketing".

Social Media Optimization is the be-all and end-all to Word-Of-Mouth marketing. Get in front of your peers and market sector with the innocence of a newfound friend. Then deliver the ultimate marketing punch before they see it coming. They'll never know what hit them and why they ordered it! it goes on to other levels such as engineering videos to rank for specific terms and driving traffic to them. Can you think of a more measurable way to deploy your latest commercial than to put in places where you can literally count who has seen it? No more "mute" button fears. Your viewers are now of the engaged type. This is crucial for marketing budgets because we at THINKBIZSOLUTIONS can measure user engagement.

This is a no-brainer. Gone are the days when you needed to estimate how many people saw the commercial. Gone are the days of pre-roll video on websites when again you had to estimate if they turned away while your ad ran. This is a completely different approach. Let us figure out the direction for your new program material based on actual data so that you can leverage a "new to you" but "previously existing" audience, which is ripe for the picking. Social Media Optimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message.

The technique of search engine optimization involves getting to the level of algorithm behind any search engine as well as trying to understand what people search for using any of these search engines. We work towards modifying the content of the site as well as its html content so as to not only make the site more relevant to certain keywords, but also eliminate barriers to any kind of indexing activities employed by search engines. It serves a dual purpose of not only increasing your business because of increased traffic to your site, but also making your product or company a household name building a long lasting brand value.

THINKBIZSOLUTIONS helps you achieve these twin objectives by aligning your website's basic attributes to the algorithm of the search engines, by appropriately modifying your site's html code and the content. With these alterations in your sites, the search engine automatically ranks you very high in any search results and your viewers are attracted to spend more time on your site by strategic placement of keywords all over the website. Whether yours is a small venture or a large company, we have highly customized solutions to suit your needs. With the help of our top-notch design experts, we make sure that our every effort creates a value addition for your company and brings in more revenue.