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Google Released Penguin 2.1 Spam-Filtering Algorithm

Matt Cutts – Head of Google’s Web Spam team – has updated on twitter about the new official announcement for Penguin update i.e. Penguin 5. Although it is called Penguin 5, it is an improved version of its earlier Google “Penguin 2” update. So, Google itself addressed it as “Penguin 2.1”.

Cutts tweeted that Penguin 2.1 is launching today and it will affect ~1% of searches to a noticeable degree. This algorithm has been designed to cut down black hat web spam wherein keyword stuffing and unnatural link schemes involved in boosting the ranking of the website.

What Is the Impact of Penguin 2.1? And How You can Deal With it?

As all of us know that Google Panda is mainly concerned with On-page SEO whilst Penguin is related to off-page issues like back links. Therefore, if you want to see the impact of Penguin on your website, you have to log on to your Google Analytics account and check whether there is any drop in traffic in the last couple of days or not. If, the websites hit by this update, then it will drop in traffic. For recovering, you have to disavow links or remove manually. It won’t help if you’re going to file a reconsideration request. You have to remove all the bad or unnatural links for recovering again. Likewise, you have to do more focus on unique and informative content creation for the targeted audience and not created for search engines. Moreover, if your website had hit by Penguin earlier, then you have to take initial steps to fix that. In this continuation, if you see any improvement in website’s traffic, then it is a good sign that your site has been recovered by Penguin.

SEO Firm India can help you to recover from this new Google update. They are expert in driving targeted audience towards your website. Their proficient writers specialize in producing unique and high quality content. In this regard, they develop content after the deep research of the topic. So contact these reputed firms today to get high ranking in SERPs.

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